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What is Seo?

Search engine optimization and its benefits for businesses

SEO refers to the strategies, techniques, and tactics aimed at
increasing the number of visitors to obtain high positions in search
engines. Website optimization causes websites to appear at the top
of search engine results, which will later help businesses thrive.
Website optimization makes your website appear on the first page of
search engines when searching for your keywords. Riraco is highly
experienced in SEO and website optimization with experienced staff,
and they will help your business thrive. We aim to place the
keywords you want among the top ranks of search engines. Search
engines are used when users want to find something on the internet.
This is where you want to answer your users’ questions and needs.
Whether offering a product, a service, or a blogger, SEO is
essential for all website owners. SEO and website design is one of
the most critical services of a company. Riraco: For website SEO,
your website must first have the technical SEO infrastructure, and
its technical issues must be solved so that you can get the best
results. SEO experts first check your website and find the problems
to solve your SEO problems so that your website gets the best
results in the search engines, especially Google. In other words, we
must attach particular importance to user satisfaction with the
results found on Google.

Marketing and SEO! How and why?

Internet marketing contains various tools such as social networking,
website and app design, email marketing, online advertising, chat
rooms, search engine marketing, and content marketing. SEO (Search
Engine Optimization) is known as the best internet marketing tool,
which, unlike other methods that are valuable when used
consistently, remains once stopped. SEO can create continuous added
value for your activity or business, which will last for a long time
even when the activity ceases and helps your business to be
profitable. SEO is not a project but a process that requires
continuous effort to achieve success, which leads to high stability.


What things affect a site’s SEO?

Many factors affect a site’s SEO and position in search results, from
words used in text and content to links from other sites, as well as
the standardization of site structure and coding (technical) for
search engines. It affects the SEO improvement of our site. These
factors are valuable and practical when aligned with the larger goal
of improving user experience. In short, you can know only some of the
SEO factors and Google algorithms in ranking sites. But to succeed in
SEO, knowing the most important influencing factors is necessary. To
understand the three most important factors in SEO as quickly as
possible, imagine a bowl of soup in your mind: SEO soup!

The three main factors of search engine optimization are

1- Technical Issues:
The pot stands for technical aspects (this section is known as
technical SEO or internal SEO). With a proper bowl, it’s possible to
save soup!

2- Content:
The soup represents the website’s content, which is the most
essential part. Not having good content on the site will not lead to
a high ranking. This case is simple.

3- Backlinks:
It is the symbol of the site’s backlinks. Backlinks that increase
credibility. You have the best content and good internal SEO, but
without valid backlinks, your website will not get a good position,
just like soup without spices and spices will not be a full soup.


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Common seo terms

While delving into SEO, you will come across terms that you should be
aware of:

  • Internal SEO (on-page SEO)
  • SEO is off the page
  • black hat seo
  • white hat seo

The terms internal SEO and external SEO are categorized based on the
type of actions you take on a website.

Internal SEO is everything done within a website, from content
optimization to technical procedures. Here are some of the things used
in internal SEO.

  • keyword search
  • Content optimization
  • Page title optimization
  • internal linking
  • Improve site performance

The purpose of these actions is to provide the best content with the
best user experience to display the page’s topic to search engines.

Note:
The terms internal SEO and technical SEO are sometimes used
interchangeably, and in some cases, they have differences.
Optimization related to content (e.g., page title) is separated under
internal SEO, and optimization related to technical issues is under
technical SEO. External SEO is linked to other online marketing
sectors, such as social media marketing and branding. These sections
indirectly affect the credibility of your website. Remember, a
successful SEO strategy includes both internal and external SEO.
External SEO is about getting valid backlinks and demonstrating your
website’s credibility and value to search engines. Link building has
methods such as the following:

  • Create a guest post
  • Backlink request via email
  • Ask relevant sources to link


technical search engine optimization;

Before starting content marketing-related activities, we will need a
solid platform and a standard website. Standardization of site coding,
considering the principles of search engine optimization in user
experience design, standard (schema) coding for a better understanding
of the nature of the page by robots, optimizing site speed, and
correct display on mobile is called technical SEO.

The most critical technical problems of search engine optimization:

  • Website speed improvement
  • Simplify website architecture for crawling
  • Make the site understandable for search engines

Content Marketing Success in SEO is almost impossible without content.
Of course, we don’t mean just text content, but the image, video,
audio and even the tools we provide on our site are effective in
responding to user needs and Google’s understanding of the quality of
our content. Activities including identifying valuable keywords,
analyzing competitors, developing a content strategy, producing
valuable content, tagging and categorizing topics, creating internal
links, etc., can be considered as an important part of the content
marketing process.

White Hat SEO

And

Black Hat SEO

The black hat and the white hat have their roots in Western movies.
They are the symbol of bad guys and good guys. In a discussion of SEO,
these terms describe two groups of SEOs: those who follow Google’s
guidelines and those who don’t. Black hat SEO is a set of incorrect
practices aimed at increasing website rankings. These methods may help
your website rank high in the search results, but sooner or later, the
search engines will notice these practices and penalize your website.
On the other hand, white hat SEO refers to procedures that follow all
SEO guidelines and rules. White hat SEO is a long-term strategy in
which getting a good ranking is the product of good optimization,
quality content, and user prioritization. While SEO experts agree on
white hat search engine optimization, people on the other side are
trying to bypass Google with any black hat techniques.

What are search engines?

A search engine is an online tool that helps you find the information you
want online. The best example of this is Google. The truth is that Google
is probably the only search engine you need to know about. You can
understand why this is so by looking at search engine sharing. Many
marketers used to think that content and search engine optimization were
two separate players. While they were very wrong, let’s find out how you
can benefit from the cooperation between these two elements.

1 page = 1 topic = 1 target keyword

How are targeted keywords optimized?

Once you have a target keyword, you must use it to optimize your page
for the desired content topic. Here is a list of all the items where
you can use your target keyword:

Once you have a target keyword, you must use it to optimize your page
for the desired content topic. Here is a list of all the items where
you can use your target keyword:

  • Page title (Title tag)
  • Meta description
  • URL
  • Header tags (headings and subheadings)
  • Basic text
  • Metadata
  • Image
  • Internal links text

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Why is SEO important to us?

A beautiful and powerful website design is a good starting point
for an online business, but more is needed! Billions of searches
are done on Google every day, but the reason SEO is so important
is more than just the large number of searches. With the arrival
and ubiquity of cell phones, internet searches have become a
reliable and accessible tool for answering questions, deciding
whether to buy a product or even finding the nearest bakery.
After the investigation, the results presented to the user play
an essential role in identifying him and deciding. By investing
in search engine optimization, We will have the opportunity to
give it to the public in due course. When he needs a product or
service and is looking for a suitable answer, he turns to his
trusted friend, Google. Users’ trust is the trump card that made
Google a big company worldwide. We trust our search results to
Google more than the content that has reached us in ads (banner,
SMS, email, etc.). Traditional companies believe that having a
beautiful and powerful website is enough to enter the field of
digital marketing.

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Why do search engines need SEO?

People new to SEO are usually faced with logical questions that
make it difficult to understand the importance of SEO and
Google’s need for it. Questions like: Doesn’t Google use AI?
Combining thousands of elite engineers and working for years to
improve algorithms and provide the best response to the user? So
why is it still unable to recognize the valuable content? Why
should we follow the SEO standards on our website to get the
position? Let’s remember that Google’s goal is not only to
recognize the quality of the content and the validity of the
site, but its ranking is also essential to display to the user.
The first page of search results presents users with up to 10
sites, and whichever site ranks higher will have a higher chance
of attracting user attention and driving traffic. As a result,
when we talk about SEO, we face stiff competition. User
experience is a keyword that Google places a lot of emphasis on,
and this experience does not depend solely on the quality of the
content. Factors like page rendering speed, readability, content
access, site, author credibility, etc., can affect user
experience and satisfaction. There are many sites and pages on
the web that offer helpful content but have yet to appear at the
top of search results! Since they didn’t care about other
aspects of SEO and wasted their efforts. As a result,
competitors with weaker content got more traffic and sales.

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What does search engine optimization strategy mean?

The strategy is to decide what not to do! Before we design a
website, produce content, or even spend money to increase the
credibility of our website, we must know what our primary
investment in SEO is. Key Performance Indicators (KPIs) are
different for each business; for example, for an online store,
increasing sales and attracting new customers is the most
critical measure of success, but for a business, it is the
number of calls the consulting team makes daily. On the other
hand, for a magazine or news site on the Internet, whose ads are
the most important source of income, the daily visit rate and
the time users spend on the site are among the most critical
performance evaluation indicators. We must accept that a place
cannot reach the first position in the search results for all
keywords. Our goal in developing an SEO strategy is to define
the red lines of our business so that we can focus our valuable
time and capital on the terms and pages that create the most
value for our company. For many reasons, SEO needs to be at the
heart of a good marketing strategy. It brings awareness to your
business, and the result of this awareness is more customers and
more income.

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What are the top 15 SEO features?

Among the benefits of SEO, there are 15 great ones that we are examining.
These are the biggest reasons that will show you the importance of an
on-site SEO strategy.

SEO will help you get a faster return on your digital marketing
investment.

The capital you spend on digital marketing and SEO will quickly return
to you. This is because, with SEO, you can get higher rankings in
search engines and grow by about 13%. To get this right, imagine you
have products with an average price of $800, and you sell 20 products
per month. When SEO is included, these sales will amount to at least
23, bringing you a profit of $2,400 per month and $28,000 annually.

SEO increases the credibility of your company

The leading SEO feature that many businesses forget about is the
ability of this tool to increase business credibility. Being on the
first page of search engines will significantly increase your
credibility and value for a long time.

Website SEO makes users trust your company.

One of the reasons for this is that 75% of users only check the first
page of search engines. They trust what the search engine puts on
their first page and eliminate the rest of the options. Like other
search engines, Google understands this and uses internal and external
SEO signals to rank your site. These signals can range from the
content you produce to your site speed. Google also cares a lot about
page security. Another SEO method that increases your site’s
credibility is to place your business in the Google Business section,
which local users mainly follow. Many buyers trust the comments
section of this section; About 80% of customers say their opinion has
changed after reading reviews.

Search Engine Optimization (SEO) adds quality traffic to your site

SEO can also help you add real, high-quality traffic to your site.
Instead of paying for a billboard and hoping to see it, you can trust
SEO to get your site in front of your eyes. In this case, the audience
will recognize you when they need you. They are not behind the car and
waiting for the light to turn green, but they are looking for you, so
they care about your location and work environment. About 89% of
business owners describe SEO as a successful strategy.

SEO measures your success in real numbers.

Knowing the success and effectiveness of your investment is very
important; This is proof of the profitability of digital marketing
and, more so, SEO. You can easily measure your strategies with
accurate and real numbers. SEO strategies are quickly reviewed with
Google Analytics, as with other SEO website analysis software. These
programs will give you information such as site traffic, how much the
user is on the site (bounce rate), etc.

Search engine optimization is making your company bigger every day

Depending on your business, you can monitor the status of your site 24
hours a day. If customers come to your site occasionally, it could be
more profitable. This is because SEO boosts your location 24/7. Every
second, more than 60,000 searches are performed on Google, and this
statistic is vital. With SEO, you don’t just advertise in one specific
place; you show yourself to the audience whenever they need it. This
will help your company a lot and expand it.

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Search engine optimization (SEO) improves content marketing.

With the growth of content marketing, search engine optimization (SEO)
has become more valuable. By marketing content that contains many
types of infographics to blogs, you can communicate with your audience
in different ways. When users read your content at the top or in the
middle of the funnel, SEO optimizes the bottom parts, too. The best
part about this story is the customer interest in the content. Over
60% of audiences prefer original content because it creates brand
awareness and builds trust. SEO profit in this segment is a win-win
for both clients and businesses.

SEO increases your brand awareness

SEO gives your customers a better level of awareness. The customer
needs a lot of research to find the right purchase. If your company
ranks first in the search results, you will gain better understanding
and trust, which is a vital point. Through a content marketing and SEO
strategy, you can inform customers about your service or product,
become a great source of product information, and increase your value
to your audience. If you also do video marketing, you will raise your
brand awareness to the best level. Videos have over 140% impact on the
audience, and SEO can ensure you are seen.

Search engine optimization (SEO) brings more sales and promotion to
your business.

One of your most critical SEO benefits is increased sales, profits,
and business promotion. This is the event you need daily; SEO makes
customers visit your store or buy from you. This is because of your
high ranking in searches. To be on the first page of searches, you
must use the right keywords to get clicks. And to make being on the
first page even more valuable, the contents of the first-page account
for more than 33% of all search traffic. Only some of your visitors
will become your customers, but this incidence is low.

SEO increases your pay-per-click (PPC)

You may sometimes resort to pay-per-click (PPC) advertising in
marketing strategies. When you opt for a pay-per-click (PPC) strategy,
SEO comes to the rescue and maximizes revenue from this method.


SEO helps you beat your strongest competitors

Given that 80% of users trust the Internet to purchase a product,
expect your competitors to invest in SEO, like all digital marketing
strategies. This is why, if you don’t think about SEO, you can’t
imagine good sales for yourself and will face financial loss. When
users search for topics related to your business and your company name
does not appear or appear on the second, third, or fourth pages, where
only 25% of users go, your earnings and potential sales will be lower.
For this reason, search engine optimization is vital if you want to
stand out from your competitors. Investing in search engine
optimization is a smart strategy and can outperform your competitors.
Even if other companies like yours don’t use SEO, your use of SEO can
give you a huge advantage.

SEO attracts all of your audience.

One of the advantages of SEO is that it will attract all of your
audience with any attribute. For example, you have a law firm, and in
this law firm, there is a tax attorney and a criminal attorney. With
SEO, you can attract both types of customers. When both sides need a
lawyer in a case, with the help of SEO, you have drawn both sides of
the case. With SEO, you can reach all the target audience for your
keywords.

SEO will increase your success in the local market

Even if you are a local business and need a physical presence, SEO
will help your business. Searches are increasing day by day. The value
of local searches is also very high, and according to reports, 80% of
them lead to purchasing goods or services. If you don’t invest in
local SEO, you alienate customers ready to buy. It will also be easier
for your competitors. So please don’t make it easy for them and
improve your SEO for your business.

SEO makes your digital marketing strategy stronger.

SEO should be part of your strategy if you’ve invested in digital
marketing. This will increase your overall ability in several ways.
Additionally, SEO can promote other aspects of marketing, such as
content marketing, video marketing, and social media marketing. With a
comprehensive and stable digital marketing plan, you will fight harder
online and build your market. This problem can give you the advantage
of fighting with companies stronger than you regarding facilities. A
solid digital marketing strategy accelerates your return on
investment. When the returns from your digital marketing strategies
are known, you can invest the revenue into the company’s success. You
can strengthen your SEO, hire more people, or optimize your company’s
resources. With the income generated, you make your company better for
your customers.

SEO reduces your advertising costs.

Search Engine Optimization (SEO) will reduce advertising costs while
expanding the market. With comprehensive SEO software, your company
can be on the first page of Google results. This helps you spend less
on advertising and invest it elsewhere. For example, instead of 5
banner ads on other sites, you’ll only need two and can spend extra
money on content marketing. SEO even reduces your traditional ads and
gives you better results. Many large companies have admitted to making
more money investing in search engine optimization than conventional
advertising.

SEO guarantees you success in the long run.

Unlike most traditional marketing processes, SEO is a alive and
dynamic strategy. This means that your company can reap the benefits
of SEO for a long time, which is why investing in SEO is a long-term
investment. Your company must invest in SEO every year to maintain its
rankings and keep up with search engine updates and new user habits.
With a long-term commitment to SEO, your return on investment will be
maximized, and you will earn a lot of profits because SEO increases
your brand awareness, audience targeting, sales, and things like that.

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receive your offer.

Who should do the search engine optimization of our website?

SEO is simple in concept and complex in implementation. Search engine
optimization is a series of ongoing activities requiring knowledge and
experience. Deciding who will handle the SEO of our website will depend on
three main factors: including budget, HR, and time.

Internet companies usually manage their website’s SEO in four different
ways:


Learn and do SEO by the employer.ر

In this way, the business owner learns search engine optimization
and spends much of his time and energy on this business. Startups
that still need more funds and a clear organizational structure to
invest in SEO usually use this method and change their strategy
after achieving small successes and funding.

Outsourcing to a person or company

If the group is well aware of the importance of SEO and has enough
funds to cover its costs, outsourcing the project to a reputable
person or company will be the most cost-effective way to succeed in
SEO. This business will relieve you of the worries of hiring and
maintaining staff, providing facilities and workspace, and, most
importantly, trial and error to achieve your desired outcome.



Formation of an internal SEO team in the company

Organizations and companies with more than 30 employees can increase
their speed and flexibility in decision-making, implementation of
marketing campaigns, and progress in search engine optimization by
forming an in-house digital marketing and search engine optimization
team. This method will have much higher costs than outsourcing, but
its strength is high efficiency and getting results in a shorter
time.

Formation of an internal team and a professional consultant

For organizations with more than 100 employees that usually operate
in competitive fields such as tourism, cryptocurrency, etc., and SEO
is an essential channel in their marketing, more than forming an
in-house team is needed. Usually, these companies use professional
advisors and diverse supervision to strengthen the team and make
better decisions. Riraco offers a complete and unique search engine
optimization (SEO) suite.


What is the best way to learn search engine optimization?

If you decide to do SEO on your own or have a robust internal team,
taking specialized courses will be your best option. Learning SEO on
your own is complicated, time-consuming, and expensive! Usually, when
you are looking to learn a specific point or topic, you come across an
educational article in search engine optimization (SEO) that provides
detailed but limited information in the same field. By reading this
article, you may be interested in SEO and looking for more articles
and tutorials. Studying educational articles is valuable and useful
but has a significant drawback. After a while, your mind will become
confused and distracted. To prevent this from happening, we suggest
that you seek comprehensive resources, tutorials, and specialized
courses after obtaining a basic understanding of SEO concepts.

The best way to learn SEO is as follows:

SEO reduces your advertising costs.

Many e-books teach you the primary and general concepts of SEO.
Reading the book will help you quickly become familiar with the
standard terms of this field and find the right way to get started
with SEO.


Read articles or watch specialized videos.

After reading the book, you will get a basic familiarity with the
concepts, but to use them, you’d better spend more time on each one
and check specialized articles or video tutorials related to that
topic.

Participate in search engine optimization training courses

When you gain relative SEO knowledge and experience, spending time
self-learning and reading articles no longer makes sense. You can
complete your knowledge in a short time by participating in
specialized SEO training courses and learning many practical
techniques.

To get a free consultation, leave a request below.

Frequently asked questions about seo

How long does it take to reach the first position in Google?

The answer to this question will be different for each company
and location. Depending on your site’s credibility and previous
activities, the keywords you targeted and competitors’ status
will be determined. Achieving significant success in 3 months in
one area may be possible, but it may take more than a year in
another.

What is the price of SEO services?

Search engine optimization (SEO) is not a product but a set of
specialized services, so a specific price cannot be considered
for all sites. Of course, SEO services can be put into different
categories, including website optimization, content marketing,
link building, etc., and specific fees can be advertised for
each. The first step is a detailed analysis of the site and a
decision on the required services based on a correct price
estimate that can be provided.

What guarantee do you get to get to the first rank in Google?

One of the most important requests of the employer is to provide
a guarantee to reach the first position in the targeted
keywords, while this is entirely wrong and even illegal. There
is no guarantee that your exact rank will be determined in a
certain period because there is no information about the
following Google updates and the level of activity of
competitors. Indeed, offering a guarantee to the business owner
increases the chance of the project being accepted. Still, as
Google itself has stated many times, this method is a kind of
fraud.

Can I do search engine optimization for my website myself?

SEO is not easy, but you won’t launch a rocket either. There are
things that everyone can do, but there are also concepts that
require more time and effort to understand and implement. The
critical decision is whether you have the time to learn all
aspects of SEO or whether you would instead hire an SEO expert
for your website and spend your time on other things.

How do I learn SEO?

To learn SEO, you must do the following:

  • Study reliable sources like Riraco’s articles
  • expertise
  • Don’t be afraid to try new things
  • Wait, SEO is like a marathon, not a 100-meter dash
  • Following the instructions in this guide is a good start to
    learning SEO.

How long does it take to learn SEO?

To answer this question, we use the general answer of SEO
experts: it depends! Although understanding the basics of SEO
does not take more than a few weeks, mastering SEO depends on
how much effort you put in, which can take months or even years.
SEO is constantly changing, so you should always learn and
update yourself.

Do I need SEO tools?

If you are serious about learning SEO, you should not neglect
the data from SEO tools. These tools will give you a competitive
edge and save you time. Some of the tools every webmaster should
use are:

  • Search Console
  • Google Analytics
  • KWFinder
  • LinkMiner
  • SERPWatcher

Is Seo dead?

When you hear this sentence, know that the outdated SEO
techniques that worked ten years ago and were supposed to fool
Google are dead. Search engine optimization (SEO) is an
essential marketing strategy for websites growing and improving
daily.

How do search engines work?

The search engine process includes the following three parts:

  • crawling
  • Indexing
  • Select the results

Is search engine optimization legal?

SEO is by no means illegal, but the actions done by black hat
SEO will penalize the website by the search engines. Black hat
SEO methods have been getting attention for several years.
Still, by identifying them and creating algorithms, Google has
been able to remove the results of these methods from search
results. So even if you find black hat technology working now,
Google will notice it shortly.

If I use SEO, will Google penalize me?

No, search engines like Google always strive to provide the best
results for users. Google and other search engines require
website owners to use search engine optimization to make content
more accessible for users to find. But you must be careful to
follow their rules in this business. If the rules are violated,
search engines reserve the right to remove your website from
their index and search results. In short, Google rewards sites
that use proper SEO techniques and only penalizes sites that use
black hat SEO techniques.

How to SEO for my site?

SEO is a set of actions that include domain names for more
complex elements, such as increasing site speed. Many factors
affect a site’s ranking, and SEO means optimizing these factors
to get site visits and clicks. To professionally do your website
SEO, you must learn all SEO topics.

What three main factors have the most significant impact on
ranking results?

The most important thing is that you must have quality content
that serves a purpose. Something the user is looking for or
needing. It’s great if the content mentions details like where
you are and how you can help the user.

  • Descriptive Tags – Use a clear, catchy, and factual title and
    meta-description

One common misconception is that repeating keywords too often in
your title meta tags and meta descriptions will help you rank
better in Google results. Another important point about using a
meta heading is that the same header should not be used on two
or more pages.

  • Optimized site performance and speed

The most important part of a website’s performance is its speed.
Technical factors that increase loading speed and better website
content display are in the performance category. Paying
attention to these factors will make your site appear faster and
better to the user. Other important and influential factors in
website SEO:

  • Your business contacts and your competitors
  • Search by keyword
  • user needs
  • Analysis and reporting
  • Mobile SEO
  • monitoring (crawling)
  • Site indexing
  • Technical SEO
  • links
  • International search engine optimization
  • Invoices on the page
  • Site Security
  • Mark the data using a coding scheme

How often do I need SEO?

Search Engine Optimization (SEO) is not a one-time effort, and SEO
experts recommend it as a long-term marketing strategy. In other
words, website owners must constantly monitor and rank their
websites. With constant site changes, search engine updates,
outdated content, and other competitor activities, SEO requires
ongoing training. However, SEO has a higher return on investment
for most businesses than other marketing methods.

Do I need to hire someone for SEO?

Not necessarily, although the best and quickest way to get results
is to hire an outsourcing SEO person or company, but this will
bring costs to companies. It all comes down to the return on
investment when deciding whether to spend on services. If spending
money on hiring an SEO expert can pay off over time, go for it. If
you can’t afford SEO services, there are cheaper alternatives. SEO
training and the use of SEO plugins are two such methods. Of
course, be warned that using SEO plugins also requires extensive
knowledge of the SEO category.

How do I monitor SEO?

Google Analytics is the most popular tool for obtaining basic
statistics and monitoring website traffic. The best thing about
this tool is that it is free. Another essential tool for
webmasters is the tool to control a site’s ranking in search
results. These tools help you see a graph of changes in a
website’s ranking and the results of your site’s SEO efforts.

How long does it take to see SEO results?

There are many factors in website ranking, some of which you need
help to control and manage. Among the SEO factors, we can mention
the number of backlinks, content quality, content updates, domain
age, amount of keyword competition, etc. You cannot fully manage
some of these factors. So, if your website’s ranking doesn’t
change despite all the efforts, it’s best to wait and keep
producing better content on the website until the results of your
efforts are finally visible.

Does the correct presentation of the website on mobile improve SEO?

Following the changes made by Google in recent years, Google has
given priority to displaying the site on mobile devices. If your
website is not showing well on mobile devices, a lower ranking in
mobile searches is possible. With the increasing trend of using
mobile devices, website optimization is a must for them.

Does social networking affect search engine optimization?

Yes, Social networks are effective for SEO; more shareable content
will receive more links from these platforms, and from a search
engine’s point of view, that means higher quality content.

Do I need to know coding for SEO?

Knowing joint website programming and code can make you more
SEO-savvy, but it’s unnecessary. Most importantly, you should know
how the website works and how search engines react to changes.

Why is search engine optimization important?

Although advertising, social networking, and other platforms can
effectively generate website traffic, the primary source of
website traffic is search engines. Organic results usually get
more traffic. For example, according to research, only 2.8% of
American users click Google ads. In short, SEO generates 20 times
more traffic than mobile and Google click ads. SEO is one of the
only marketing methods that, if implemented correctly, will
increase its effectiveness over time. If you have content on the
website that deserves to be ranked, the traffic gained from that
content will increase over time, whereas advertising requires
spending money and an account load to run.

Do I need to hire an SEO expert, consultant, or agency?

Depending on your interest in learning and the complexity of your
website, you can implement some SEO basics into it. Getting help
from an expert can be a much better option. Both ways are good. If
you finally decide to hire an SEO specialist, be aware that these
SEO service providers have a different quality of work. Knowing
how to choose an SEO company can save you time and money because
the wrong SEO techniques will cause irreparable damage to your
site.

What is the difference between white hat SEO and black hat SEO?

White hat SEO refers to techniques that include strategies and
solutions that follow the rules of search engines. The main focus
of these solutions is to provide valuable content to the users.

What caused the sudden removal of a page from Google?

  • The presence of external links on the site If the number of
    links on your site or the number of links to your site increases
    in a short period, Google will suspect that you may have
    purchased links.
  • Links must not be related to the content.
  • Too many links have been exchanged.
  • There are many spam comments in the comments. Eliminate these
    factors to solve the problem. For example, remove content with
    no value and replace it with valuable content. You should also
    check all links on your site or list, delete unnecessary and
    spam ones, and send this list to Google as a report.
  • Poor quality content on the site Although most of the content
    today is better than it was in the past, you can still see that
    some sites use strange content that does not make sense; for
    example, they convert the Latin text into their language with
    the help of translation software and put it on the site That the
    article is idiotic, short, concise. Its meaning could be more
    explicit, and there are many spelling and writing errors and
    grammatical errors. Google recognizes this poor-quality content
    and sooner or later removes your site from its results.
  • On-Site Confidentiality Concealment can be intentional or
    unintentional, but these problems usually arise unintentionally.
    For example, the version they show to the user for JavaScript
    tokens differs from the version they provide to Google. Google
    declares this is a secret and will soon remove your site from
    the search list. To solve this problem, you can use security
    checks or get help from an experienced programmer to improve the
    sensitive codes of your site. Finally, prepare a report and send
    it to Google.
  • Broken site links: If there are links on your
    site pages that don’t link anywhere, Google will consider this a
    negative result for you, and as these invalid links increase, it
    will remove your site from the results. This reduces SEO
    credibility because Google believes a site is valuable when
    updated regularly, and broken links are attributed to a lack of
    site updates. The solution to this problem is straightforward.
    You can delete all links on the site, redirect them, and send a
    report to Google about this.
  • If the site domain expires, all site pages previously indexed by
    Google will be deleted, and your site will be deleted from
    Google results. There is no solution to this problem, and we can
    only say that you should prevent using Calendars with Alerts and
    Renewals before the domain expires. Sometimes, being removed
    from the list can be bad luck. For example, Google is using new
    algorithms incompatible with your site. To solve this problem,
    you should always have information about the algorithms and act
    according to them to not penalize Google.

What are the best search engine optimization tricks?

  • Increase site security with HTTPS
  • Optimization of the mobile version of the site
  • Optimization of parameters related to user behavior
  • Focus on user experience
  • Create valuable content
  • More presence on social networks
  • Use long keywords
  • Content optimization for Google feature snippet
  • Video content production
  • Division of power home page
  • AMP implementation
  • Pay attention to the footer of the site
  • Fix 404 errors

Better SEO or Google AdWords Advertising?

SEO helps to increase the ranking of the site in the search
engines, and Google is not paid. Still, advertising in Google
AdWords is a paid advertising method and allows companies to have
the opportunity to display their ads in the search results.

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